HLnovel Chapter 398 Going to the City TV Station to Discuss Cooperation
Chapter 398 Going to the City TV Station to Discuss Cooperation
"Hurry up and get ten Rainbow TVs. Send out five of them this month!"
We have two in our county and three in the city.
The distribution was broadcast by provincial and municipal television stations and newspapers.
To enhance the brand awareness of the food company's products.
Qi Tongwei said.
Logically speaking, when you win a prize, the prize should gradually increase in size and be revealed to you.
It continues to attract attention.
Then, they use the big prize to create buzz, attract more attention, and significantly boost their fame.
However, food companies don't have that much money to keep promoting their products, so they have to create news headlines to quickly attract attention and increase their brand awareness.
Color TVs are something many families want, making them the perfect prize to attract attention.
"Yes, County Chief Qi!"
Jiang Xiangrong nodded.
"Other small prizes should also be offered to keep people interested and maintain our popularity."
Qi Tongwei continued.
The color TV is the grand prize, entirely dependent on luck, but many people have a chance to win the other smaller prizes.
This can comfort the public.
"Yes, County Chief Qi!"
Jiang Xiangrong nodded.
The next day, Qi Tongwei and Jiang Xiangrong went to the city television station together.
After entering the television station, they went straight to the office of the head of the advertising department.
Liu Dongting, the director of the advertising department, was busy at his desk.
"Hello, Director Liu!"
Jiang Xiangrong stepped forward somewhat reservedly to greet him.
"Why are you here again? Didn't I tell you? Are there no seats available lately?"
When Liu Dongting looked up and saw that it was Jiang Xiangrong, his face was full of impatience.
Jiang Xiangrong was somewhat at a loss. Didn't County Chief Qi say that the Municipal Party Secretary and Mayor would help put in a good word?
Why is Director Liu from the TV station's advertising department still acting the same way as yesterday?
"Director Liu, hello, I am Qi Tongwei, the county head of Xichun County!"
This is Comrade Jiang Xiangrong, the deputy manager in charge of sales at our county's food company!
Upon seeing this, Qi Tongwei quickly stepped forward and introduced himself.
If Tian Qibing and Cheng Liqiang had spoken to the TV station, then Director Liu would have changed his attitude after Tian Qibing introduced himself.
"Oh, it's County Chief Qi! I'm Liu Dongting, the director of the advertising department!"
Welcome, welcome! Please have a seat!
Upon hearing the name of Qi Tongwei, the county magistrate of Xichun County, Liu Dongting's expression immediately changed, his previous impatience instantly replaced by enthusiasm.
He warmly invited Qi Tongwei and Jiang Xiangrong to sit down, and then personally poured them a glass of water.
Early in the morning, the station director told him that Qi Tongwei, the county magistrate of Xichun County, was coming to the station to discuss cooperation.
Party Secretary Tian and Mayor Cheng personally conveyed their regards, instructing him to ensure the host was well received.
This dramatic turn of events surprised Jiang Xiangrong, but he also realized that the municipal party secretary and mayor must have spoken to the television station.
"Thank you, Director Liu!"
Qi Tongwei said thank you and then sat down.
"Director Liu, our county's food company would like to place an advertisement on your station. We would appreciate it if you could do us a favor!"
Qi Tongwei said.
Although Tian Qibing had spoken to Cheng Liqiang, he couldn't use his power to suppress others.
As for Liu Xiangdong's attitude just now, Qi Tongwei thought it was normal.
After all, television resources were very scarce in that era.
As the director of the advertising department of a TV station, he looked down on people from small businesses in small towns.
If Tian Qibing and Cheng Liqiang hadn't spoken to him, even if he were the county magistrate, he wouldn't have received a friendly attitude.
"No problem, County Chief Qi!"
Liu Xiangdong said.
Secretary Tian and Mayor Cheng have both spoken to the TV station; how could he possibly refuse?
Even if it's truly inconvenient, he has to make it convenient.
If I dared not to make things convenient for him, I reckon his job as the head of the TV station's advertising department would be over.
Countless people are eyeing this spot, since anyone wanting to advertise on the city's television station needs his permission.
"Then, Director Liu, could you please tell us about your station's fee schedule?"
Qi Tongwei said.
They need to find out the specific charges first.
"Yes, County Chief Qi!"
Television commercials are generally categorized into three lengths: 5 seconds, 15 seconds, and 30 seconds.
Advertisements are categorized into two types based on time of day: prime time ads and off-prime time ads.
The prime time is from 7 pm to 10 pm, because that's when the most people watch TV.
Other times are considered off-peak hours because fewer people watch television.
我们台非黄金时段广告的收费标准是，5秒的广告200-900／次，0.6-2.7万／月；15秒的广告500-1800／次，1.5-5.4万／月；
30秒的广告800-3000／次，2.4-9万／月。
黄金时段广告的收费标准是，5秒的广告800-3000／次，2.4-9万／月；15秒的广告2000-6000／次，6-18万／月；30秒的广告3000-／次，9-30万／月。
The price here is for one play per day for a month.
Liu Xiangdong explained the city television station's fee schedule.
"Thank you, Director Liu. Will your station be responsible for producing the advertisement, or will we be producing it ourselves?"
Qi Tongwei asked.
Commercials for television stations need to be specially produced; otherwise, they cannot be broadcast on television.
"We'll do the production, but the production cost will be extra!"
Liu Xiangdong said.
"If we want to run a 15-second ad during prime time on your channel, three times a day for a whole month, what price can Director Liu offer us?"
Qi Tongwei asked.
"County Chief Qi, I cannot tell you the specific price right now!"
I need to first look at what you want to advertise and then understand your advertising production requirements.
After all, there are many people who want to advertise on our station, so the competition is fierce.
Of course, I'll try my best to give you a discount!
Liu Xiangdong said.
He needs to understand the specific circumstances before he can offer a suitable price.
"Okay, thank you, Director Liu!"
Qi Tongwei said.
He understood what Liu Xiangdong meant.
"By the way, Director Liu, are you free tonight? How about we grab a casual dinner?"
Qi Tongwei said.
He wanted to get closer to Liu Xiangdong.
After all, several other companies in Xichun County will be advertising later.
Get on good terms with Liu Xiangdong, and you can just give him a call when the time comes.
"Yes, County Chief Qi, please choose a place, and I'll go there after work!"
Liu Xiangdong thought for a moment and then said.
Qi Tongwei became the county magistrate at a young age, and his future is limitless.
The fact that they were able to get both Secretary Tian and Mayor Cheng to put in a good word for them at the station shows that their relationship is quite special.
If someone is treating you to a meal, you shouldn't refuse them.
"Director Liu, you decide on the location. We're not familiar with the city!"
Qi Tongwei said.
He is from Handong and has only been in the southwestern province for a month.
Jiang Xiangrong works in a food factory all day and is not from the city, so he is also unfamiliar with the city.
"Then let's go to Jinhe Renjia, it's..."
Liu Xiangdong said.
Since Qi Tongwei and his group are not familiar with the city, he will decide on the location.
"Okay, we'll go ahead and prepare!"
Qi Tongwei said.
After leaving the television station, Qi Tongwei and Jiang Xiangrong went to the city newspaper office.