After becoming rich overnight, I handed over the system.

Chapter 215 Planning

"Thankfully, your husband is quite reliable!" Lin Liuyi was also worried for Liu Mingyue.

Every time she read a novel and came across a plot where someone repays a debt of gratitude with their own body, she couldn't understand it.

Does one have to take the woman who saved them as a concubine to repay her kindness?

Why not give her some money? Or at least find her a good family to marry into. She's a perfectly good girl, why does she have to become a concubine?

Those girls who want to become concubines are out of their minds. Why would a perfectly respectable family give up being a concubine? In the future, their children, grandchildren, and generations to come will all be born out of wedlock. What's the point?

They don't think about themselves, nor do they think about their children.

Anyway, Lin Liuyi thought that this little fish was quite smart. She managed to get money and establish a relationship with Liu Mingyue's husband's household. With her sensible manner, Liu Mingyue probably wouldn't treat her badly in the future. This was much better than being a dispensable concubine.

After learning that everything was alright with Liu Mingyue, Hu Die came to see her again.

"Can't sell? How is that possible?" Lin Liuyi looked incredulous. Lipsticks can't be sold? Weren't people supposed to be very fashionable back in the Republic of China era?

Hu Die sighed and said, "I didn't expect this either. That thing is clearly very exquisite, and it should have sold very well."

After pondering for a moment, Lin Liuyi said, "Is it a pricing issue? Or is the sales location wrong?"

Hu Die shook her head. "The price has already been driven down very low, and the sales locations are all in high-traffic market centers."

"The price is very low? That's not right!" Lin Liuyi shook his head.

"Isn't this low price enough? If it goes any lower, we'll lose money," Hu Die said, looking troubled.

"No, no, what I mean is that you should set the price higher."

"But I didn't buy it even when the price was very low. If the price is too high..."

Lin Liuyi understood Hu Die's worries, but she forgot one thing.

“You forgot where lipstick first appeared? It was in the foreign trading companies! Do foreign trading companies have anything that’s particularly cheap?” Lin Liuyi explained.

“I know that the goods from foreign companies are expensive because they come from outside, but ours don’t come from outside either,” Hu Die explained.

“Why not ours? The production line I gave you is something that even foreign countries might not have now.” Lin Liuyi now felt that the other party’s honesty might not be a good thing.

"These days, you can't just put things on display to do business; you have to attract attention. Aren't the things we produce better than those from foreign companies?"

Speaking of this, Hu Die nodded, "That's wonderful."

She specifically compared the lipsticks from the foreign company with those produced by them, and it was clear that the lipsticks produced by the foreign company were better.

The colors are brighter, the texture is finer, and even the packaging is more exquisite.

Of course, in Lin Liuyi's time, some lipstick cases were sold separately, and they weren't cheap.

"So what are you worried about? Our production line is so good, our products are so good, you have to promote them, you have to talk about them!"

Hu Die's eyes lit up. "What you said makes sense, but how can I attract others?"

Lin Liuyi smiled slyly, "There are plenty of ways. Newspapers are quite popular where you are now, right? You can place an advertisement in the newspaper first, or hire a famous person to endorse you."

"Endorsement?"

"It's about hiring a famous person to use our lipstick and say good things about it."

Hu Die nodded repeatedly, thinking that Lin Liuyi had the most ideas.

So, following Lin Liuyi's request, the shop's decor was completely redone. Their previous style was not suitable for the lipsticks they were selling now, so they were all replaced with Western styles.

Lin Liuyi also taught them not to pile up their lipsticks, but to arrange them neatly one by one to show off their elegance.

Prepare extra mirrors, and allow people to try them out. Also, prepare cotton swabs.

After the renovation was completed, Hu Die placed an advertisement in the newspaper, announcing that all lipsticks from their Qingcheng Foreign Firm would be 20% off on the first day of opening.

The person who received the newspaper was a little confused. When did this Alluring City Trading Company appear out of nowhere?

When the young ladies and wives of the various families inquired around, the story that Hu Die had fabricated came to be.

It turns out that Hu Die publicly claimed that the Alluring City Trading Company was owned by the warlord's favored third wife.

"I heard that the warlord specially invited a friend from her time studying abroad to buy a production line to produce goods here for his third wife!"

"Oh, it's made locally, how can it be as good as those foreign companies' products?" Some people didn't believe it.

"Hey, you don't know this, I heard that the production line came from some mysterious island, and it uses the most advanced technology!"

"I know, I know, I went to see it. It's so clean outside. I heard it's all machine-operated inside, no one needs to do it!"

The mix of true and false news quickly sparked a heated discussion.

Some say it wasn't the warlord who supported it, but a mysterious wealthy overseas businessman who also liked the third wife, who brought the technical support.

Some people say that this lipstick uses precious ingredients and has a unique formula, making it a one-of-a-kind product.

Anyway, on the day it reopened, the store was packed with people.

Many wealthy heiresses and ladies came from far and wide, eager to see what made the lipsticks from this renowned foreign company so special.

Hu Die also hired a well-known local socialite as a spokesperson. When the socialite stood at the store entrance, she was stunningly beautiful with her red lips and white teeth, and everyone asked her about the lipstick she used.

The socialite smiled and said it was a product of the Qingcheng Foreign Firm, adding that a woman's life is incomplete if she doesn't own her own lipstick.

In an instant, buyers flocked in.

Women who tried it were amazed by the color and texture of the lipstick.

Soon, all the lipsticks in the store were sold out.

Hu Die was overjoyed and hurried to Lin Liuyi to report her results.

"Liu Yi, your idea is brilliant! Suddenly everyone knows about Qingcheng Foreign Firm, and the lipsticks are almost sold out. I've already instructed the factory to produce more!"

Lin Liuyi first nodded in satisfaction, and then gave her advice: to limit the quantity.

"Limited edition?" Hu Die didn't understand. It was selling so well, why was it now limited edition?

Lin Liuyi gave her a long explanation and even told her that they could launch a limited edition lipstick with more exquisite and luxurious packaging, specifically targeting high-end customers.

Their trading company's merchandise is too monotonous now. Besides lipsticks of various colors, they could also include eyebrow pencils, highlighters, and eyeshadows.

New products can be given away as gifts to ladies who come to buy lipsticks, and a membership card service can even be launched.

Hu Die found Lin Liuyi's idea novel and bold, and stared at her with shining eyes, wanting to write down all the methods.

Lin Liuyi was helpless. It seemed that in addition to fashion magazines, she would also have to get Hu Die a few more marketing books.